Privacy Policy

This Privacy Policy (“Policy”) covers how A Moore Better Me Counseling, PLLC collects, uses, shares, and otherwise processes data collected when you visit our website, submit scheduling inquiries, and submit information request. For purposes of this Policy and unless otherwise specified, “data” includes information that is linked to one person or household including things like name, email address, device ID, and IP address. Some jurisdictions might consider this to be “personal data,” or “personally identifiable information” in certain circumstances. In this Policy, we refer generally to activities done with data as “Processing” or “Process.” Examples of Processing include collecting, storing, and using data. If you decide to use any of the Resources, then any data Processed in connection with using those platforms is addressed in and governed by the Privacy Policies of those respective entities.

1. About us

We are A Moore Better Me Counseling, PLLC, a private owned therapy practice providing individual, couples, and family mental health care. You can contact us for any matter related to this Policy at info@amoorebetterme.com.

We are committed to the use of data in a reasonable and responsible manner, and ensuring that data is collected, retained, used, or disclosed only for purposes described in this Policy. Any information you share will be used only for purposes stated herein, and retained for the amount of time required to achieve them and in accordance with relevant legal requirements.

2. Information We Collect About You

What data you choose to provide depends on how you want to use A Moore Better Me Counseling, PLLC. 

  • If you schedule an appointment, then we will request an email address, contact information , and phone number to schedule your appointment.

Our systems may also collect information about your browser or mobile device used to visit our website. Data we collect automatically includes the type of web browser or mobile device you use to access the site, your operating system, your IP address, and general geographical location (e.g. country).

Lastly, we also use cookies and similar technologies to help you navigate efficiently and perform certain functions. Necessary cookies required for the website to operate effectively are set when you visit the site. All other cookies require your consent before they can be set in the browser. You can review and change your consent to cookie usage at any time on our Cookie Preferences page.

3. How and Why We Use Your Information

In addition to the uses described above, we may use your data for the following purposes:

  • Communicating with you about your service

  • Analyzing and improving the Site. For example, we may use some data to determine which opportunities may be of interest to you. We may also track some data in order to allocate our research and development resources appropriately.

  • Enforcing this Policy and responding to verifiable requests. For example, Processing unsubscribe requests, deletion requests, or complaints.

  • Location Data. To help ensure A Moore Better Me Counseling, PLLC reaches our intended audience of U.S.-based clients, we Process your IP address and rough location data, which tells us the country from which you’re visiting the website.

  • Security. We may need to Process certain data to monitor and protect the security of the Site, track potential abuse, and protect against malicious, deceptive, fraudulent, or illegal activity.

  • Compliance with Laws. We may use or disclose personal data if required by law, regulations, or other legal requirements to do so, or if we reasonably believe the use or disclosure is necessary to protect our rights and/or to comply with judicial or regulatory proceedings, a court order, or other legal process.

4. Who Has Access to Your Information 

  • ​Authorized Service Providers. We define a Service Provider as a person or company we have a legal agreement with to Process data we collect on our behalf. Some jurisdictions may refer to these as “Third Parties” or “Third Party Service Providers.” Our Service Providers only Process data received from us in the course of performing services specified in our agreement with them, or as reasonably necessary to perform such services.

  • 5. Retention and Deletion Requests

We only keep your data for as long as you want to hear from us and stay connected to our service. If you provide Contact information to schedule an appointment or inquiry about service, then we will keep that information until you request we delete it. To make such a request, please email info@amoorebetterme.com.

​6. Do You Sell My Data?

We aren’t paid by anyone for any data. However, in California, the laws define “sale” broadly to include the sharing of personal information in exchange for anything of value. If you opt in to our use of Advertising cookies and web beacons, this use may be considered a “sale” of personal information under that specific California law. For specific information on your data rights as a resident of California, see the additional notice for California residents.

7. Additional Notice for California Residents

This Privacy Notice for California Residents supplements the A Moore Better Me Counseling, PLLC Privacy Policy to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and the California Privacy Rights Act (“CPRA”) of 2020.

The CCPA and the CPRA are California laws that provide its residents with certain rights over information about them, including notice about the categories of personal information we have collected from them in the preceding twelve (12) months and the purposes for which the information is used or disclosed, and correction of personal information.

The following Sections outlined the data that is Processed by us, as well as the purpose for collection, and the categories of sources of such information:

  • Information We Collect About You

  • How And Why We Use Your Information

  • Cookie Preferences

The data referenced at those links may fall in certain defined categories under the CCPA and CPRA. Accordingly, we may have collected:

  • Identifiers;

  • Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e));

  • Internet or other similar network activity;

  • Geolocation data;

  • Professional or employment-related information; and

As noted in the Section titled “Do you sell my data?”, our “sale” of information (including sale of information about consumers under the age of 16) consists of the disclosure of your information for targeted advertising purposes, and we aren’t paid by any external or Third Party, as defined by the CPRA, for any data. The information that we may have “sold” (for purposes of the CCPA and CPRA) in the past 12 months falls into the following personal information categories under the CCPA and CPRA:

  • Identifiers;

  • Internet or other similar network activity.

Do I have the right to know what information you have about me?

Yes, as a California resident you can request certain information about what we have Processed over the past 12 months. Once we receive and verify your consumer request, we can provide:

  • The categories of personal information we collected about you.

  • The categories of sources for the personal information we collected about you.

  • Our business or commercial purpose for collecting that personal information.

  • The categories of Third Parties with whom we shared that personal information.

  • The specific pieces of personal information we collected about you.

  • Whether we disclosed your personal information for a business purpose and the personal information categories that each category of recipient obtained.

We will verify your identity by matching the information you provide with information that we maintain. You also have the right to request that we correct personal information about you if it is found to be inaccurate. To make such a request, please send an email to info@amoorebetterme.com


Can I “opt out” or request that you delete my information?

Yes, you can request that we delete your data as described in the section of this Policy called: Retention and Deletion Requests Once your request is received and verified, we’ll move forward with the process of deleting your information in line with our legal obligations. We cannot fulfill a deletion request and need to retain your information if the data is necessary to:

  • Provide you services, take actions reasonably anticipated within the context of our ongoing business relationship, or otherwise perform our contract with you.

  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.

  • Debug products to identify and repair errors that impair existing intended functionality.

  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.

  • Comply with applicable laws, including but not limited to, the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.) and information covered by the California Confidentiality of Medical Information Act.

  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.

  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

As noted above, you do not need to opt in to the “sale” of data about you by withdrawing your consent to accept cookies used for advertising.


Other California privacy rights

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits California residents to request certain information regarding our disclosure of data to Third Parties for direct marketing purposes. To make such a request, please send an email to info@amoorebetterme.com.

8. Legal bases and purposes

We are the controller of the Processing of personal data in relation to conducting our activity. We Process your personal data:

  • On the basis of your consent when you send us a request through our website.

  • As required by A Moore Better Me Counseling, PLLC to enable our business and pursue our legitimate interests. In particular we use your data for the following purposes:

    • to provide services you have requested, and respond to any communications, comments or complaints you send us;

    • to monitor the use of our services and to help us monitor, improve and protect our services, content and website;

    • to prevent, investigate and/or report fraud, misrepresentation, terrorism, security incidents or crime in accordance with applicable law;

    • to comply with applicable laws and protection of A Moore Better Me Counseling, PLLC’s legitimate business interests and legal rights, including but not limited to use in connection with legal claims, compliance, regulatory, investigative purposes (including disclosure of such information in connection with legal process or litigation). 

    • In addition, we will send you, based on your consent (if required), direct marketing communication in relation to our relevant services, or other services provided by us, our affiliates and carefully selected partners. You can withdraw your consent at any time.

10. Contact us

You can send us an email at info@amoorebetterme.com with any questions requests you may have regarding this Policy.

If we make any material changes to our privacy policy, we will notify you through your email.